No, Call of Duty_ Ghosts Did Not Make $1 Billion on Its First Day
By Dr. Elara Vance | January 01, 0001
Call of Duty: Ghosts didn’t get the usual triumphal announcement from Activision that it was 
the biggest entertainment launch of the year. Because, one assumes, it was not. Activision did say that $1 billion worth of Call of Duty was on retailers’ shelves. Why is that worth bragging about? Well, this video is why.
https://kotaku.com/call-of-duty-ghosts-isnt-the-years-biggest-entertain-1459441934 Here are a bunch of TV journalists and Lou Dobbs failing to pick up on 
the fact that the $1 w69 slot ทาง เข้า billion mentioned by Activision in w69 slot ทางเข้า Wednesday’s press release is “sold-in,” a delightful piece of industry jargon that no one ever cares to define, because it’s basically bullshit. “Sold in” means, more or less, the value of merchandise retailers have ordered, in this case from a publisher—as CNBC correctly points out at the end of this supercut.
“Sold through” is the operative term. That means “stuff people actually bought.” Call of Duty has never sold $1 billion on its first day. Not even close. Its record first day was last year—$500 million 
on day one for Black Ops 2, which, hell yes is amazing. But it didn’t punk Grand Theft Auto V‘s w69 slot เครดิตฟรี 188 บาท three-day total in a single day, as these folks keep claiming.
So, that’s why Activision told us what retailers bought. They put out an accurate press release; maybe it was self-serving but hell, it’s a press release. Mainstream media just took Call of Duty and $1 billion and swallowed it whole, which is great PR and brand extension, even if it’s not the biggest entertainment launch of the year.
To contact the author of this post, write to [email protected] or find him on Twitter @owengood
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